7115 BY SZEKI - SPRING / SUMMER '15 DIGITAL SHORT

CONCEPT / DIRECTION / PRODUCTION

 

CONCEPT:

The simplicity of Szeki design throughout the multiplicity of intimate events and emotions encompassed in one ubiquitous, everyday site: bed.

↑ Directed and produced with collaborator Randy Rubin. 

 

A place that is intimate / honest / lazy / sexualized / comfortable / risky .... 

 
Szeki Style.jpeg
↑ The Szeki aeshetic: clean and refined. 
bedroom style images.jpeg
↑ A bedroom - one site, many activities / emotions.
 

Moving around repetitiously and with changing momentum.

↓ A bed is activated differently depending on the time of the day. We thought of the bed like the fact of a clock, which meant shooting always shooting while moving the camera position / camera moves around.  
bed diagram with cameras.jpeg
 
boards 01.jpeg

Production Design: 

Production Design.jpeg
↑ More than any one component of it feeling distinguishable, it should be received as a palate of whites and grays - a textured collage of light, airy whites that allow the model and her clothing to pop off the screen. Low-lying mirrors make for deeper shots.
 
boards 02 03.jpeg
boards 04.jpeg

BTS Photos: